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“From 0 to 100” is not only available online, but also on paper. The essential handbook supports people who want to make a difference with their ideas. It provides motivation to actually put ideas into action.
Start-up financing:Who will pay your rent?
Example VillageOffice
With what start-up financing did VillageOffice begin? At the start, everyone involved had an income from other activities that covered their living costs. They were therefore able to take on the risk that a pioneering project entails. And what?s more: all of the founders made a deposit of CHF 10,000 for the required cooperative capital. To begin with, nobody charged any hours either. Payment was only provided for expenses.
1.
VillageOffice obtained start-up financing from the Alternative Bank Innovation Fund. Following this, everyone received a basic salary, irrespective of the exact number of hours they spent on the project. Although this salary was still symbolic in nature, it was now possible to really get going and significantly expand the network.
2.
VillageOffice was then discovered and supported by the Migros Pioneer Fund. This meant that the most important participants were able to focus fully on the pioneering project for three years. This provided the project with the stability required to successfully manage the challenging first few years of its existence.
My 0 to 100 moment:
You find your first partners in crime who believe in your idea.
Possible sources:
From where and from whom will the required funds come? And how can you convince potential financial backers?
Foundations Some support a few projects with large contributions, while others offer support to many projects with minor contributions.
Sponsorship If companies or brands are able to benefit from your activities or reputation, you can sell this prospect to them – although in most cases this is first possible much further down the road.
Crowdfunding Your first supporters are often like-minded individuals who really want to see your idea get off the ground.
Customers People to whom your offer is so valuable they are willing to pay for it – perhaps even in advance.
Family, friends and others These are often the people who are the quickest to convince about your idea. And in many cases they also support the founders with motivating words if things are not going completely to plan.
Investors Investors are profit-oriented and may be considered, depending on your idea. In most cases, however, this will only be an option if there are signs your idea is starting to take off.
And the best way to sell your idea:
You defined your impact chain in section 1.4. This provides the best basis for your sales pitch.
Split your project into thematic sub-projects. This simplifies the financing process.
It is not uncommon for the required start-up capital to be made up of several smaller contributions that are also not always promised at the same time. Each new backer will jump at the opportunity to get involved with very different topics and objectives.
with this exercise, you will find out why somebody should finance your project launch.